Brauerei Gebr. Maisel, brewer of Maisels Weisse, has always been a true family brewery. Founded in 1887 by brothers Hans and Eberhard Maisel, who themselves grew up in a family of brewers, their own history traces back another 100 years. Today, Jeff Maisel runs the family company – now in its fourth generation. A wealth of knowledge, plenty of creative ideas and a lot of heart and soul – that’s what has shaped this brewery for decades, and what makes it so successful to this day. Brauerei Gebr. Maisel is most famous in Germany and abroad for its Bavarian wheat beer specialties. The brewery launched its latest brand, Maisel & Friends, in 2012, making Maisel a pioneer in the fast-growing specialty and craft beer segment. Maisel & Friends stands for new and creative interpretations of international beers with surprising tastes and flavors. All beers are brewed according to the Reinheitsgebot, the Bavarian Beer Purity Law of 1516, yet still offer amazing variety. Exceptionally creative and skilled, the brewers at Maisel impressively demonstrate what is possible with just four basic ingredients: hops, malt, yeast and water.
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